Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
Blue Flag’s Customer Perceived Value (CPV) reveals the estimated value of an offer, represented as the calculation of the incentive or discount value of the special retail offer. CPV insights will determine the value of the customer’s saving and what the offer is claiming to be worth.
Access to complex data means you can better understand your competitor’s advertised special offer value and construct an offer based on what your competition are doing.
MONITOR 40+ BRANDS
Compare and analyse the customer perceived value, also known as transactional pricing of a brand’s retail offer.
Our team monitors and tracks all retail incentives currently advertised in Australia, giving you insights into special deals running in each state.
ANALYSIS AND ACTION
Access to complex details means you can better understand your competitor’s value of an offer and prepare a counter-attack strategy accordingly.
PERSONAL CUSTOMER SUPPORT
When you have a question, you’ll find it easy to contact us.
MARKET OPPORTUNITY OPTIMISED
Customer Perceived Value is featured in the ROP Data Analysis Report and Monthly Competitive Report to give you the true value of an offer.
Provides the latest (variant/grade level) special offers along with the value of these offers across Passenger, SUV and Light Commercial vehicles.
Retail incentives are tracked through manufacturer’s websites as well as various media sources including Newspaper, Magazine, Television and Digital Display.
Monthly Competitive Report provides insights using VFACTS Sales, Segment Market Share, ROP, CPV and FMAD at a model and variant level.